Sure, we all understood the need for all vintners to clear their cellars to make room for the future vintages. But somehow many in the wine business and most importantly a new generation of wine drinkers had forgotten or never known the glory of what ‘ageing in the bottle’ does to a wine.

So, we planned a new approach to gradually remedy this situation. To find time to help a re-focus on the undeniable fact that ‘great wines need time’. To celebrate ‘the magic of time’.

This global non-profit initiative, is a ‘foundation’ for the long term. And is for ALL in the business of wine. The wine growers, the wholesalers, the retailers, the passionate wine commentators, but most of all, those that buy and appreciate wine. The vast majority of those buying wine who have never tasted wines of over 10 years in bottle.

You can follow the full story using the navigation menu – top right through En Primeur, a Counter View, The Remedy, Supporters/Members & a Brief Guide to Ageing Wine.